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Director of Capital City Media Mike Richards takes a grand tour of European media and looks at how print has fared during the pandemic.
An increasing amount of our media planning and buying is with clients who have a direct to consumer (D2C) function within their marketing activities. These are investment trusts and also open-ended funds.
Carrying on from the pieces we've written about people reverting to quality journalism during times of uncertainty, we are looking, as the light at the end of the tunnel slowly is revealed,
With so many people still stuck working from home, the desire to increasingly pay for quality journalism within the UK seems evermore on the increase. And even more so across Europe.
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